Discover a New Generation of Hearing Aid

Hearing aids that let you hear the world around you like never before

From small, virtually invisible design to wireless features such as call-streaming through Bluetooth®, refined audio technology has made hearing aids better, easier and more convenient for everyone regardless of age, lifestyle or level of hearing loss.

Advanced technology


Easy to control



Advanced technology

Behind-The-Ear (BTE)

It fits on top and around the outer ear and connects to a custom earpiece within the ear.

This option is great for people with almost all types all hearing loss. 

About: Typically one of the largest hearing aid styles, BTEs offer the most power of hearing aid styles. Some miniature versions are available.

Is it right for me? A durable, versatile style, BTEs use advanced technology to perform exceptionally well everywhere, including noisy listening environments. As a result, they are great for even the most active lifestyles.

Someone picking up a hearing aid


Receiver-In-Canal (RIC)

Much smaller than BTEs, these styles fit comfortably and securely in your ear.

This option is great for people with nearly all hearing losses except the most significantly impaired.

About: RICs are a popular choice that uses thin micro-tubes to provide excellent comfort and minimize the “plugged” feeling sometimes experienced with hearing aids. 

Is it right for me? RICs are discreet, comfortable, and one of the most advanced hearing aid styles. They work well even in noisy listening environments and are appropriate for even the most active lifestyles.

Someone picking up hearing aids

Easy to control

In-The-Ear (ITE)

A one-piece custom-made hearing aid fills all or part of your ear.

This option is great for people with mild to severe hearing loss.

About: ITEs fit comfortably and securely within the inner part of your ear. They are large enough to have optional controls added so you can adjust the volume as desired.

Is it right for me? Larger-sized ITEs are easy to control even if you have dexterity issues. On the other hand, they occasionally pick up more background noise, so if you prefer small gatherings or one-on-one conversations, ITEs are a good choice.

ITE hearing aids on a table next to keys and a vase


In-The-Canal (ITC)

A smaller custom-molded hearing aid that is fitted directly in the ear canal.

This option is great for people with mild to moderately-severe hearing loss.

About: Smaller and less visible than the larger ITEs, ITCs fit comfortably in your inner ear. Because they are small, ITCs don’t have as many control options as BTEs and ITEs.

Is it right for me? ITCs are a good choice if you want a one-piece style that is easy to manipulate, but you want more discretion than an ITE offers. If your lifestyle is less active and you prefer small-group interactions with friends and family, ITCs work well.

ITC hearing aid


Completely-In-The-Canal (CIC)

A minimal custom design that fits the most deeply in the ear canal.

This option is great for people with mild to moderate hearing loss.

About: One of the least visible styles, CICs, are placed securely deep within your ear. Lightweight and custom-fit, they are designed to help you hear in challenging listening environments.

Is it right for me? A good choice if you want a hearing aid that is nearly undetectable. As with other styles that fit into the ear, you may experience a “plugged” feeling. Because they are so small, CICs do not offer as many technologically advanced features.

ITE hearing aids on a table next to a ring
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Which hearing aid is right for you?

Take this short quiz to find out which type of hearing aid might work for you. Then, talk about the results with your hearing specialist after you have your hearing test.

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